Contemporary Horror Advertising Campaign

The reaction video to the Poltergeist trailer, demonstrating the effect of a good and effective advertising campaign

In case you are unable to see the text from the video, It will be placed below.

With the vast development of technology as a result to web 2.0, the process of adverting within the film industry has become much more effective creating a faster gain of a target audience as well as creating a buzz for the film. In particular, in regards to Horror, the target audience usually surrounds the age of 15-21 (also known as teenagers too young adults) this specific age group are a key audience and consumer to social media being Twitter, Facebook, and Instagram etc. Other than social media Horror films are also advertised on a larger spectrum appearing on television, radio stations and through adverts on websites like YouTube.

The marketing team for the film Poltergeist used different media forms to reach its audience, in the lead up stages of the film. By using sites such as online streaming to advertise the film, despite it being an illegal website and being a factor of file sharing, they were able to use this to their advantage ,as their target audience range are predominate users of such websites, by assuring there target market knew exactly when the date of release.

There are 300 Million active Instagram users in 2015, with this being said, in order to attract attention from a specific age range which predominately rely on social media to gain information, the use of having an Instagram page as well as a sponsored advertisement on Instagram is an effective marketing advertising strategy to which the Marketing team of the film Poltergeist followed. Their Instagram page has a following of 16.4 Thousand demonstrating the depth of importance of having this as a way to keep their target audience engaged and up to date with any recent information.

Twitter is also a very good example as to how Poltergeist where able to use social media to create a word of mouth effect on the web. As a result to the release of the Trailer and The Official twitter page for Poltergeist , people began to gain interest and the creation of Hashtag: Poltergeist became a popular tag to which roamed the cyber world of twitter, enabling others to become intrigued with the Film.